Launching and building the image of a leader
AAA Auto Group faced the challenge of entering the Polish market in 2015. The company has been on the market for 29 years and operates a network of several dozen car showrooms in the Czech Republic, Poland, Slovakia and Hungary. Our task was to build the AAA AUTO image as a leader and set market standards in a difficult industry of used cars.
What did we do? Since entering the Polish market, AAA AUTO has been consistently implementing a developed communications strategy with activities in several areas. First of all, we focused on strong relationships with high-volume media. We created a dynamically operating Press Office, which prepares several press releases each month with topics based on company statistics, and represents the industry during automotive events. We have successfully launched the brand on social media. We are also involved in executing industry events aimed at organising the used car trade and introducing new quality on the Polish market. One example is the industry conference in the European Parliament on the issue of odometer fraud, which contributed to changing the law in this area (October 2017).
As a result of our activities, we saw an increase in the number of publications over the last 6 years. We are constantly present in national and regional media. At the same time, the company’s sales results in Poland increased several times more than in other countries where the AAA AUTO Group is present.